Rhonda Latreille

MBA, CPCA, Founder and CEO, Age-Friendly Business®

Dedicating her career to improving our experience of social and professional services, Rhonda has designed and implemented numerous new programs in the justice, financial, business and health disciplines.

Inspired by the successful World Health Organization-endorsed Age-Friendly City and Rural Communities initiatives, Rhonda established Age-Friendly Business® to show professionals, services, and businesses how to elevate the customer and client experience for the 50+ population.

In addition to working in policy, program, and business development, Rhonda is producing a major textbook for professionals entitled: ‘The Dynamics of Aging: a Textbook for Professionals Serving a Maturing Population,’ authored manuals and studies, and has provided editorial review for a number of research projects and academic papers. A dynamic speaker, Rhonda has presented at many national and international conferences, and currently inspires others to join in her vision of a world that respects and celebrates the unique contribution of all persons, especially as we transition into our later life journey.

In addition to a bachelor’s degree in Psychology and MBA in International Management, Rhonda has held a mutual fund licence and life insurance certificates, and has advanced mediation skills certification from the Justice Institute of B.C.