¹ The Me decade and the third great awakening. Wolfe, T. New York magazine, August 23, 1976. nymag.com
² Living: Proceeding with caution. Gross, D.M. and Scott, S. Time magazine, July 16, 1990. content.time.com
³ Millennials: The Me Me Me generation. Stein, J. Time magazine, May 20, 2013. time.com
⁴ Review in Poetry Quarterly, UCL Library Services – Digital Collections. Orwell, G., 1945. digitoolb.lib.ucl.ac.uk
⁵ The try-hard generation. Zakaria, F. The Atlantic, June 10, 2015. theatlantic.com
⁶ Millennials surpass Gen Xers as the largest generation in U.S. labor force. Fry, R., Pew Research Center. May 11, 2015. pewresearch.org
⁷ US Population by Age and Generation (as of December 2015). Knoema. December 16, 2016. knoema.com
⁸ Today’s young workers are more likely than ever to have a bachelor’s degree. Graf, N., Pew Research Center. May 16, 2017. pewresearch.org
⁹ New Study Reveals That Millennial Underemployment Is On The Rise. Stahl, A., Forbes. May 18, 2016. forbes.com
¹⁰ Table 105.20. Enrollment in Elementary, secondary, and degree-granting postsecondary institutions, by level and control of institution, enrollment level, and attendance status and sex of student: Selected years, fall 1990 through fall 2025. Digest of Education Statistics. National Center for Education Statistics. February 2016. nces.ed.gov
¹¹ Gen Y Personal Finances: A Crisis of Confidence and Capability. De Bassa Scheresberg, C. and Lusardi, A., Filene Research Institute. May 2014. gflec.org
¹² BMO Wealth Institute survey conducted by ValidateIt Technologies Inc. between the dates of April 21–23, 2017. The online sample size was 1,006 millennial Americans aged 18–34. The survey has a confidence interval of +/- 3.01% at the 95th confidence level.
¹³ Americans are obsessed with eating healthy – and with Twinkies. Giammona, C. Bloomberg, March 28, 2017. bloomberg.com
¹⁴ Social Media Fact Sheet. Pew Research Center. January 12, 2017. pewinternet.org
¹⁵ Millennials earn 20% less than Boomers did at the same stage in life. USA Today. January 13, 2017. usatoday.com
¹⁶ Study: Millennial generation most fiscally cautious since Depresssion. Hamilton, W. Los Angeles Times, January 28, 2014. articles.latimes.com
¹⁷ Millennials and financial literacy – the struggle with personal finance. PWC, July 2014. pwc.com
¹⁸ The Bank of Mom and Dad – a source of comfort for everyone. BMO Wealth Institute Report. December 2015. bmo.com
¹⁹ The “Greater” wealth transfer – capitalizing on the intergeneration shift in wealth. Accenture, 2015. accenture.com
²⁰ Voices: The richest advisers are targeting millennials now. Caplan, M.H. FinancialPlanning.com, October 12, 2016. financial-planning.com
²¹ Hiring managers say millennials surpass prior generations in several key business skills, new study reveals. Schawbel, D. Millennial Branding, October 29, 2014. millennialbranding.com
²² Why millennials will matter more in 2017. Jenkins, R. Inc.com, January 3, 2017. inc.com
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